There was a decent New York Times article that was primarily about Only Fans but contained a paragraph that succinctly describes the marketing strategy of Lena Czura and her cohort of middle aged prostitutes.
Here is a link. (requires free account) But, the best paragraph in the whole article is this:
Sex workers, like more mainstream influencers, tend to depict themselves as booked and busy, carefree yet in constant demand, sometimes literally rolling in a pile of cash. Berg observed that the “empowerment narrative of the 2020s isn’t sex positivity anymore” but rather “raking it in,” and escorts in particular project a life characterized by luxurious travel, designer clothes and other forms of conspicuous consumption. This is old-fashioned marketing, undertaken to convince clients that the service provider is worth the price they’ve set. It’s also a marginalized population’s bid for social respectability. “How can I not take a job that pays this much?” implies every posted screenshot of an OnlyFans cash-out — or, as Berg put it, “If I’m so exploited, why am I making more than you?” But above all, she said, it’s a form of protection. When clients see economical vulnerability, they’re more likely to push boundaries, haggle rates and behave in otherwise exploitative and abusive ways.
We’ve talked about this deceptive marketing before and a lot of readers have confirmed it. Blushing bride Miranda Evans, Lena Czura, and the buck toothed Haley Wells are all guilty of faking busy schedules, the constant receipt of lavish “gifts,” and worst of all—using photo editing software to depict themselves as more attractive and youthful than they actually are.
These are just three of many. Visit “Sex Worker Twitter,” and you’ll find tons of elderly, marginal looking escorts who claim that “clients,” are flying them across the country and paying thousands of dollars for sex. We’ve always figured that this was marketing bullshit and that most hookers were hustling to make a buck. And, this article seems to confirm it.
As one worker at a high end brothel confirmed “you can turn any average looking women into a high end escort if you dress her in lingerie and lower the lighting levels.” This is what photo editing software and marketing are doing for savvy promoters.
Don’t buy into the hype. It’s a buyer’s market. Choose wisely.